Identifying the Problem
Operating within the greater Birmingham area with 5 locations all within 20 square miles, they had a captive audience but also a heavily competitive marketplace and so costs to both their locations and clients are key.
Part of the frustration was that with the businesses being so close to one another, at time you could see another locations trucks passing and delivering ‘on their doorstep’. The first step taken was to spend time with the drivers from each location and go out with them for deliveries and stock collections.
What we observed on the part of deliveries was as expected and the cause of much frustration to the individual drivers as they could see the inefficiencies and cost both of time and financially to the company. What we did not expect to see was that on material collections from other stockists and manufacturers, the same was true here also.
Several times we observed that trucks from sister locations were at the same collection points, collecting only part loads and heading straight back to the relevant depot.